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Thursday, July 4, 2013

Publishing 4: Traditional Publishing


You did it. You finished your manuscript. Excitement brims within you and you are ready to be published. What next?
1) Read. Do internet searches. Pick up a book like The Everything Get Published Book by Meg Schneider and Barbara Doyen. (This book gives a great beginner’s overview for all things publishing and also provides a fabulous guide for writing your first query letter.)
2) Network. Tap your contacts. If you know anyone who knows anything about publishing, take them out for coffee. Email all your friends, tell them what you are doing, and ask for help. Create a Facebook page for your career as an author.
3) Edit. You may think your book is finished, but as long as you have the opportunity to refine it, seize that opportunity. As you search for a publisher, spend your time editing.
4) Write. Write the sequel so that it is ready to go. Start a blog. Look for freelance pieces. Join your college’s newspaper. Volunteer to oversee the church newsletter. Your goal as you ready yourself for publishing is to a) get better at your craft, b) show people what a good writer you are so that they have an appetite for your book, and c) build your resume so that you are more desirable.
5) Agent. Determine whether or not you want an agent. Agents usually get paid when you do, which means they do not cost more upfront. While they do take a chunk of your profits, they have two great benefits. A) Many publishers will not deal with an author directly. An agent is the only way to get your book to these companies. B) Agents oversee not only your public relations, but also your contract. I knew an author whose agent got him a $50,000 bonus for being a ‘historical consultant’ on the film that was to be made of his book. That was over and above his ‘author’ royalties. Independently, no writer would know how to bargain like that. Unfortunately and rather like publishers, agents can be quite picky about who they deal with.
5) Book. Pick up a copy of a book like Jeff Herman's Guide to Book Publishers, Editors, and Literary Agents. This will give you a list of reputable publishers, editors, and agents, as well as telling you a bit about them. For instance, it will describe what type of book Publisher A is looking for, how they like to be communicated with, and if they accept query letters from individual authors. This is a good way to select an agent (if you choose to get one) and determine which publishing houses you will correspond with (if you choose not to get an agent).
6) Query. The query letter is the hardest thing you will probably ever have to write in your life. In a single-sided page you must communicate to a publisher a) who you are, b) what experience you have, c) what your book is about, d) what the market for the book is, e) why the market will buy the book, f) what your advertising strategy for the book is, g) why you are good fit for the publisher, and h) what a good writer you are. The last part is done simply by the way you string your words together in the letter. Communicating all those points briefly proves what a good writer you are.
7) Follow. Everything in publishing is a test. Publishers want to know how needy you are, if you can follow the rules, and if you are forbearing. Consider the publisher as doing more than reviewing a book. They are interviewing you too. So, whatever guideline the publisher gives you, follow it to the letter. Most companies prefer email communication. Most take up to four-six weeks to respond. Push them to move faster and you will alienate the publisher. Where they lead you must follow.
It cannot be denied that working with a traditional publisher can be a challenge. Nonetheless, there is a reason most authors choose to hold out for publication through a professional publishing house. They bring financial backing and experience to every part of the publishing process, alleviating not only much work but also much aggravation from the author. Getting in with a traditional publisher is a hard, but worthwhile venture.



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